This three-day course will be held March 18–20, from 10:00 AM to 5:00 PM EST each day.
The success of many evaluation projects depends on the quality of survey data collected. In the last decade, sample members have become increasingly reluctant to respond, especially in evaluation contexts. In response to these challenges and to technological innovation, methods for doing surveys are changing rapidly. This course will provide new and cutting-edge information about best practices for designing and conducting surveys.Students will gain an understanding of the multiple sources of survey error and how to identify and fix commonly occurring survey issues. The course will cover writing questions; visual design of questions; question ordering; increasing effortful responding; and increasing response rates.The course is made up of a mixture of PowerPoint presentations, discussions, and activities built around real-world survey examples and case studies. Participants will apply what they are learning in activities and will have ample opportunity to ask questions and discuss challenges with the instructor.