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The Art and Science of Producing Effective Infographics

The Art and Science of Producing Effective Infographics

Organization: CES Ontario
Highlights Calendar Icon Event Date: 2024-05-30

Data visualization as a hot topic in the evaluation world, especially in knowledge transfer activities. The interactive and multi-modal workshop will focus on a specific type of data visualization, namely infographics – artistic or graphic presentation of data to communicate insights. We will briefly orient infographics in the realm of data visualization, illustrating the different types of infographics. Then our focus will shift to the science of why we use infographics in communicating to our various audiences (clients and funders). We then venture into design theory, calling on the works of data visualization experts Bernard Marr, Stephanie Evergreen, Garr Reynolds and Edward Tufte. The bulk of the time will be aimed at specific design elements of graphics, colour, and font, which provide the visual cues to our most important element: the data. We will then put these elements together with examples, and then look at resources and tools for infographic production. The session will conclude with a short question period.