Survey Research: A Practical Workshop for Planning and Managing Surveys


  • Introduction to workshop; to understand the aim, objectives and learning approach of the workshop
  • Why conduct survey research?; to understand the reasons for conducting surveys
  • Overview of survey research steps; to understand the basic survey research steps

Step 1: Planning the Survey

  • What to consider when planning a survey; to understand considerations for planning a survey
  • Determining the survey method; to understand the advantages and disadvantages of each type of survey method (i.e., telephone, online, mail, face to face)

Step 2: Developing the Survey Questionnaire

  • What to consider in the introduction? What kinds of questions? What kind of scale? What kind of wording? What kind of placement? Special considerations for interviewer and self- administered surveys; to understand principles and guidelines for developing survey questionnaires
  • Developing the survey questionnaire

Step 3: Apply Sampling Procedures

  • Probability Sampling Techniques, Sample Size, Obtaining a sampling frame; to understand considerations for designing a sampling plan
  • Step 4: Pre testing the Survey
    • How to pretest; to understand procedures for pre testing
    • What pretests can tell you; to understand what types of information a pretest will provide

Step 4: Implementing and Managing a Survey

  • Data Management, Quality Control Strategies, Strategies for increasing response rate; to understand how to implement and manage a survey

Step 5: Analyzing Results

  • Descriptive Statistics, Interpreting results; to critically interpret survey findings

Step 6: Using the Results

  • Key strategies for use; to understand strategies for using findings
  • Reporting the results; to understand techniques for reporting survey results