The role of reflexivity—the process of examining oneself as a researcher, the research process, and the research relationships—is examined in the context of evaluation. A reflexive account of the evaluation of an Aboriginal heart health promotion program as an inside-outside evaluator is provided to demonstrate evaluator reflexivity in a cross-cultural setting. It is argued that the reflexive process may enrich evaluation by providing context to the processes and the interpretative dialogue, by off ering a space to rethink and rework processes, assumptions, and power dynamics, and by uncovering important learnings and discourses that will assist the evaluator and her/his audiences.