CES Board member Sidiq Ali has authored an article entitled Putting PIUs First: A Private Sector Perspective in the June 2016 issue of the Canadian Government Executive Magazine. In Sidiq's and Michael Quinn Patton's (MQP) vocabulary, PIUs are "primary intended users". Sidiq applies the MQP concepts to his business that is primarily with private sector organizations, including banks, professional governing bodies and regulators, lawyers and trustees in bankruptcy. This makes Sid's practice unusual for an evaluator and that much more worthy of attention.