The Marketing Research and Intelligence Association (MRIA) has released new standards for public polling and reporting. The standards are the result of study and consultation leading to harmonization of standards with international guidelines and best practice, while recognizing the unique Canadian context. The MRIA Polling Standards for the Canadian Marketplace outlines the professional and ethical responsibilities of public opinion researchers conducting in-person, telephone and other types of surveys, and provides guidelines for transparent and unbiased reporting of survey results. Noteworthy are standards to safeguard the rights of research participants and to guide the relationship between researcher organizations and their clients. The standards highlight the key features of a quality methodological design for public opinion research, including additional guidelines for various modes of survey data collection.
This publication is published in English and is available for free online.