Tobacco control advocates have played an important role in Ontario's tobacco control efforts. As with other advocacy work, their efforts have been mostly unexamined.
The challenge of reconciling scientific rigour with feasibility is central to the goals of policy and program evaluation for tobacco control. Evaluations conducted in various settings are held to high standards of performance, and must also be considered feasible by program authorities and stakeholders. This article describes three recent examples from the field of tobacco control. Issues of context, relevance, and stakeholder participation in planning evaluation designs are central to successful reconciliation.